WebWe used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. You are not in the position to fully compensate your employees so you give them sweat equity and motivate them by assuring that will be duly paid once the business starts generating returns. The firm reports its figures based on an anonymized dataset comprising more than 250 startups. Compute the amount you need each month, week or probably every two weeks to get by and that will be your salary. As you can see below, the average salary of a seed-stage startup CEO varies depending on the industry. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. Below is our 2018 study, which we have left online for reference. Suppose you have just raised capital and are using it for the development of business. Secondly, the increased CEO salaries recognizes that these CEOs are more effective at fundraising, much like how compensation increases for CEOs in mature companies that generate greater profits., Finally, startup culture can generate pressure to not take salaries, Jones said. In 2018, CEOs of hardware startups averaged a $118,000 salary and SaaS CEOs came in at $113,000. Photo: Supplied. In 2019, it was $131,000 and in 2020, salaries ranged around $130,000. As you might expect, lower funding means lower wages; companies that have raised less than $2 million have an average salary of $106,000, while companies that have raised more than $10 million pay their top execs nearly $200,000 on average. Wow! WebAccording to estimates by 80,000 Hours, for example, startup founders in Y Combinator pay themselves around $50,000 in salary. To understand what happens when new equity is issued, a simple example helps. This is an especially important question to answer when youre trying to hire your first employees. Seed, Series A, Series B, etc.) Your request has been submitted.We will contact you shortly. If the CEO is also a founder, it will be much easier to manage their annual salary because the value of their compensation package will likely lean much heavier toward equity than cash. The following data is from the Kruze Consulting 2021 Startup CEO Salary Report:, While the industry certainly has an impact on a CEOs salary the stage and capital raised seem to have the largest impact on a startup CEOs salary, Using the same report, Kruze Consulting 2021 Startup CEO Salary Report, as above you can see that the capital raised greatly impacts a startup CEOs salary., Presumably, as a startup raises more capital they are growing as a company. Startups in the study represent several industries, including Biotech, eCommerce, EdTech, FinTech, HealthTech, Hardware, SaaS and more. The other major surprise we noticed was that eCommerce companies are paying their CEOs much more than they had in the past $141,000 for 2022. With over $10 billion in funding raised by our clients, Kruze is a leader in helping funded startups with accounting, tax, finance and HR strategies. Getting someone to join your dream before it is much of anything is an art not a science.. Also, make sure that you consider all the factors mentioned above before deciding on your salary. Getting someone to join your dream before it is much of anything is an art not a science., Much like a competitive package for an employee, a CEOs compensation and equity stake will require negotiations this time with your investors. Profit-generating startups are a rare sight. Use our startup CEO salary guide to help peg your pay to the amount of capital that your company has raised. The site may also contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. Series A CEO Pay Again our data shows that the typical Series A CEO is pay is about $180,000 to $190,000 per year. One of the places to start when evaluating your CEO salary is by evaluating the benchmarks and peers in your industry. In 2020, we saw salaries decline at the height of the covid pandemic. We feel there are three primary drivers for this behavior, said Healy Jones, VP of Financial Planning & Analysis for Kruze. The idealistic view says that startup founders must take risks and should not be rewarded unless their company starts making money. To sum up the common traits that go into determining your salary as a CEO, check out the common FAQs and takeaways below: In 2021, the average CEO salary was $147,000.At the end of the day, it is entirely dependant on the business, industry, and lifecycle. WebAccording to ZipRecruiter, for example, the average salary for the position of startup CEO is just over $110,000 per year. CEOs of funded startups make many important decisions - including compensation decisions. Even giants like Google and Amazon took years before becoming profitable and even then, their founding workers take salaries. How to Calculate Your Startup Founder Salary? Previously Brad Feld has argued that a founder CEO will be in the 5-20% range, a founder CTO in the 2-10% range, other co-founders between 3-7% and non-founder early employees between 0.5-5%. Below is our 2019 study, which we have left online for reference. For companies with total funding of $2 million or less, average CEO salaries increased just $5,000 in 2019. Granted, for the later stage companies its a different story while these CEOs tend to make more, there are fewer female CEOs in this group. Thats why its critical you have the salary discussion before you sign the term sheet and close on that investment. Companies that raised between $2 million and $5 million saw almost an 8% increase in Chief Executive Officer salaries. Look at your competitors and determine what they are paying an employee in a similar role. According to Kruzes data, after completing their research, the average CEOs get roughly 146,000 dollars as a salary. said Vanessa Kruze, CEO of Kruze Consulting. Raise capital, update investors and engage your team from a single platform. As most CEOs and founders know, launching a startup means working long hours, dedicating time and thought to the business success. *. What salaries did startup CTOs earn in 2022? Roughly, for every additional $1,000,000 raised, a startup CEO will take home between $4,000 and $5,000 more in annual salary. Startups with $10 million or more in funding saw their average Chief Executives pay rise 8% from $160,000 in 2018 to $173,000 in 2019. Just like most couples should discuss important things like money and debt before they are married, its a good idea to talk money and salary before you enter into a marriage with a VC. If it is set at a high level, you end up burning a whole lot more money. Working her way up the success ladder and her personal philosophy textbook, Kavvya believes that a good conversation is worth more than a good book. The median base pay for an entrepreneur who has successfully raised funding ranges from Our analysis backs this up, but its important to mention that there is no single factor that influences this decision. According to our founder and CEO of Kruze Consulting, Vanessa Kruze, this years data indicates that startup CEOs are making around 10% more than last year, which is to be expected since funding rounds increased in size year over year.. Still, when it comes to startup CEO pay, our data reveals some good news. Startup Founder Salary Guide: How Much To Pay Yourself? The VCs set my salary without discussing or consulting with me (I know, weird, but this was '03, a different time). A more mature space leading to a higher salary. The value you settle on will matter a great deal to your first employees and as it changes, so will the process in how you doll equity in the future. However, there are also various other factors into play. Your employees have options for where they work. And, if youre making a market salary, you wont feel compelled to make the wrong decision for the company. We analyzed the pay of over 250 startups - and the average startup CEO pay is $146,000, up 5% from the prior year. The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. Our data shows that the average annual salary for a CEO of a seed or venture backed company is $130,000. You may be eligible, CA hardware startups doing R&D can pay less sales tax, Eligibility requirements are challenging for most VC-backed companies, Experts in raising capital and working with VCs, Venture Debt fundraising advice for VC backed startups, Experience helping funded startups navigate the M&A diligence process, High quality 409A's at a discounted price, Kruze's clients raise $1B+ a year in VC funding; this checklist will help you prepare. Earlier this year, this issue presented itself when a client was the lead investor in a Series A round of about $2MM at a $4MM pre-money. For your first key hires, three, five, maybe as much as ten, you will probably not be able to use any kind of formula,, writes. CEO Salary by Total Funding Raised - 2022. When the company exited after three This benchmarking will help you figure out your opportunity cost, that is, the amount of salary money you have forgone to start your own company. So, you need to make a fair assessment of your current financial situation before talking to investors about salary. So, your salary as a founder depends on the state of your startups cash flows and not on its profitability. Did you know even money losing startups can get up to $250,000? For rounds of 150k or below, around half of founders secure a salary. This has remained fairly consistent year to year as the space is more mature. When the company exited after three venture rounds, my salary was at $250k. Another influencing factor is how long the company has bootstrapped prior to the seed round and how much were the founders getting paid during this time. The one decline we saw was for eCommerce companies, who saw their salaries dip nearly 4% in 2019. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. Series A CEO Pay Again our The following year average CEOs salaries for women dropped by 30%, from $138,000 to $101,000, and still has not rebounded from that drop. Your employees have options for where they work. Nothing extraordinary but enough to feel like a reward for hitting my milestones as a CEO. Looking by year, for every dollar in salary men earned, female CEOs earned: The setback in salaries for female startup CEOs is troubling, especially considering that the market was much closer to parity in 2019, prior to the COVID crisis, said Vanessa Kruze, CEO of Kruze Consulting. For venture-backed companies, you can find this answer through an official 409A process or less formally (as Fred Wilson proposed in 2010) by using the valuation of your last financing round or the most recent offer you received to purchase your business. We looked at our payroll data for over 125 seed and venture-backed startups to come up with the answer. This is a crucial incentive; so, outline realistic checkpoints and track them. Interestingly, Female CEOs were more likely to take a pay cut during the pandemic. WebIn my first start-up, we raised $9m in our seed round -- a large seed round, but the times were different. The average startup founder salary in the seed round is $100,000. Has covered the wider aspects. The trend of increasing compensation being tied to increasing levels of capital raised persisted - as expected. The CEO's salary sets a cap for everyone else. The greater the fundraising numbers are from there, the more likely the CEO pay range climbs closer to $250,000. Weve been tracking this data for several years, and 2020 was the only year that weve seen a dip in the standard CEO pay. Back in 2008, Peter Thiel did an interview at TechCrunch50 in which he said one of the most important things he looks at before investing is how much the CEO is getting paid. You are probably eligible, Hiring veterans and felons? Most early-stage, non-CEO founders are often paid about the same amount as the CEOs, so founders can use this to estimate compensation as well. This tool can help founders estimate reasonable pay based on the amount of capital that theyve raised, the stage of their business (Seed, Series A, B, etc. In fact, the VCs will insist on this. Non-working founders do deserve equity and dividends, but it does not entitle them to a fixed remuneration each month or week. Do unprofitable companies need to file tax returns? When not working, she can be found reading, writing and engaging in long walks. So, if you had any doubts about taking a salary, shed them now and start thinking about how much you want to pay yourself. Theres been plenty written about the pay disparity between women and men in the U.S. And when it comes to the startup world, that pay gap has remained stubbornly high. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Spiegel, and Jack Dorsey taking a $1 salary. The process is usually difficult for first-time founders, especially because of the complexity of the deciding factors. The largest growth appeared among companies who raised between $5-10 million among this group, average CEO salaries jumped 12% from $145,000 in 2018 to $162,000 in 2019. CEO pay varies by a number of An appropriate compensation structure frees startup CEOs to focus on their businesses, and allows them to grow in this challenging role. Do account for salary baseline and tax here. The more investment a startup attracts, the more its funder can afford. Having the above questions answered will help. Many of those options will offer greater short-term rewards, while you are likely to offer below market value in cash compensation. Female startup CEOs continue to lag behind their male counterparts in salary, and their average paycheck is still 3.7% below the peak in 2019. The reality is most venture-backed startup CEOs typically make somewhere between $75,000-250,000. , Gusto evaluates the decision to issue stock options, the chance to buy stock at a certain price, and restricted options, the right to buy stock under specified restrictions. Wait, you may be saying, thats still a $5,000 difference. Yes, but theres a solid explanation. How To Make An Infographic: Step-By-Step Guide, 10 Proven Ways To Make Money With Your Car, Presentation Tips: 11 Simple Yet Effective Strategies. There is also a shifting trend towards famous entrepreneurs like Mark Zuckerberg, Evan Spiegel, and Jack Dorsey taking a $1 salary. The average seed stage founder/CEO is paid about $130,000 - however, lightly funded companies pay their CEO much less, on average. This came to me at the time I needed it most. So, its better to invest $45K and let the additional $5K stay in your bank account. We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions. Leading into 2021, the female leaders moved their salaries up over $30,000 - however, the gap between male and female CEOs salaries did not close vs 2019. We used to recommend seed stage founders pay themselves about $119,000, but over the past few years that has increased to about $130,000. Although a huge inflow of cash means that the founding employees can take more money home, other discussed factors also come into play. WebAt the seed stage you should have a reasonable salary based on your location. Tax Credit Center - Which of the 700+ Credits Are Best? 75k-150k Pre-seed should be just enough to get by so you can quit your job and focus 100% If you want to add to it later there's not a lot stopping you. The table below shows average and median salaries since 2018. Staying within a competitive range is needed to appease your current board and attract new investors (for example Peter Thiel has publicly stated he passes on any startup saying its CEO more than $150,000). As a CEO, you also want to examine your own motivations in a negotiation, especially if you are attempting to increase your salary or equity stake. In practice we have found that if you only ask one question, ask that. Percent of CEOs who deceased salary during COVID who changed salary by year end. This year, we took it up a notch and analyzed data from more than 250 venture-funded companies. Make sure that you dont ask for too much or little. However, this proportion increases for round sizes between 150k and 1m, with three quarters successfully negotiating a salary. It [a low salary] aligns interest with the equity holders. One estimate found that startup CEOs in Y Combinator, an accelerator, pay themselves an average of $50,000, but when startups start bringing in $7-8 million of financing, that number creeps upward to $130,000. How to Rebalance Ownership Between Founders, Kruze is a leader in accounting services for startups. David Rose agrees. Interestingly, this proportion remains consistent above the 150k inflection point, whether the round size is 200k or approaching 1m. And in 2021, the average salary popped back - but thats not the full story, as youll see as we dig into the numbers. But bringing in non-founders takes actual dollars and requires confronting these tough questions: how much money do we have? As great as it feels to receive money out of your own business, it is usually impractical and will just lead to a portion being lost in taxes. The following steps will give you a broad idea of how to go about it. Calculate your budget by accounting for all your sources of income and expenditure. Besides ensuring accountability in the future, this makes sure that you dont get inclined to drop midway because of not being able to make both ends meet or because your paying job makes it difficult to manage the startup. And, while we did see many of startups with male leaders also reduce their pay, we arent quite sure why females were more likely to take a pay cut during the pandemic.. Richard had just raised his first round of funding. is pretty wide and is more driven by the absolute dollar amount raised, pay does vary by stage. You may start taking a salary when your business raises enough capital. When we look exclusively at Seed and Series A Chief Exec salaries, the difference in pay between men and women practically vanishes. Founders in those industries tend to come with academic credentials, and previous experience, that founders in other industries dont always have (M.D., PHD), and thus warrant a higher annual salary. Thankfully, that thinking has evolved. As a founder and/or CEO, you also want to pay yourself enough to get by and prevent money from being an unnecessary distraction. WebSequential rounds gave me a small bump in salary. See our full report for CEO pay bands. . Finally, startup culture can generate pressure to not take salaries. Sometimes, too much profit on the balance sheet stirs gossip so it becomes mandatory for founders to take a decent remuneration even when they have enough money to live without it. If you can raise a Series A round with your company at a While there is no correct answer to the question, here is my main take-away: it's so critical to be capital-conscious at the seed stage. Market value for equity is dynamic though and the necessary points to attract an individual employee can vary. Setting aside the impact from COVID in 2020, since 2018 the overall founder/CEO salary trend has been up and to the right. It discovered the salaries are up 2.7% compared to 2021 well below the national inflation rate. Capital gains is what you should strive for and this will happen only if you invest enough time and resources in the company. As weve seen in the past, biotech and pharmaceutical companies tend to have the highest CEO compensation, with seed funded companies paying their Chief Executives $161,000. The companies we used to determine this figure have raised collectively more than $2B in funding. ), and their companys industry. CEO pay varies by a number of factors, including the executives previous experience, the amount the company has raised, the startups traction and the industry the startup is in. Breaking the numbers down by industry, on average: Hardware company CEOs are near the bottom of the pack, with an average salary of $112,000 per year. As already mentioned, founders are paid only when they work as employees, not because they started the company. potential bonus money of $0 - $100,000 and equity (ranging from less than 1% - 20%). Case Study. Do account for tax. On the other hand, Mukesh Ambani paid himself INR 4.36 crores in the financial year 2019-2020, that is, around $596,000. In 2018, CEOs of hardware startups had an average salary of $118,000, which rose 14% to $135,000 in 2019. When you build something of value and valuations are going up, you wont mind doing a small secondary. Also, while deciding your pay, you need to account for the source of investment, that is, where the money is coming from your personal account, investors pockets, or the revenue generated by the company. Included in the equation that VCs use to make investment decisions is CEO salaries, and experienced startup CEOs realize that. You need to assess the current state of your venture properly before determining your salary. That comes in the form of common stock. "In my experience, that fact pattern (a pair of founders, $500K seed round) would typically see Very few entrepreneurs have the courage to be that transparent. Also, try our Startup CEO Salary Estimator tool on the right. Weve found that there are a variety of factors that can influence the salary of a startup CEO. that a founder CEO will be in the 5-20% range, a founder CTO in the 2-10% range, other co-founders between 3-7% and non-founder early employees between 0.5-5%. The role of the compensation committee can vary, from making recommendations to the board on executive salaries, bonuses (and option grants) to having authority to set executive salaries. This is somewhat true as well. Therefore, you need to set a lower salary baseline. Transparency and preparation are key. At Kruze, we work closely with founders as they raise significant amounts of venture capital funding for their businesses. Early employees usually come in shortly after a seed round, and seed round valuations average about $5.3m. The later the stage a company is, the higher their salary is. Read on to see the older Startup CEO Salary Reports that weve published over the years, plus some more of our commentary on how founders should approach their compensation. Several years ago, many eComm companies were just getting started when they were seed funded. It seems that companies pay 8-12% of their funding to their founders. Non-co-founder COOs at seed-stage startups earn an average salary of 94,500 ($128,000 USD as of writing). Yes! Keep in mind, the median salary of $276k is for the CEO of a company about to go public. Startup executive compensation depends on their financial independence as well as the financial health of the business. ), and the companys industry. According to estimates by 80,000 Hours, for example, startup founders in Y Combinator pay themselves around $50,000 in salary. And if you are interested in how COVID impacted compensation in 2020, skip to How Did the Covid Pandemic Affect CEO Salary? At the seed stage you should have a reasonable salary based on your location. CEO founders sometimes ask me for guidance on what is market for salaries in a seed stage startup. I would like more of this start up articles as I just subscribed to your platform. However, as the year ended and many technology companies recovered - and as venture funding continued at unprecedented levels - boards and executives felt comfortable increasing executive compensation to pre-crisis levels., Compared to Their Male Counterparts, Female CEOs Took a Pay Cut During the Pandemic. The analysis comes from an anonymized dataset comprising more than 250 venture-funded startups and representing more than $2.5 billion in funding. If the investment is up to $2.5 million, the CEOs salary should be $125,000. However, our research is meant to aid your own, and we are not acting as licensed professionals. One of the most common questions CEOs ask us at Kruze Consulting is: How much should my salary be? Since the Kruze team helps run startups books and payroll, its natural that wed get this question. Try Visible free for 14 days. For 2022, we analyzed CEO pay at over 250 seed and venture-funded startups, and we noticed an interesting trend taking shape. This means that the CEO likely deserves a higher salary as they continue to bring in the new revenue and grow their bottom line. So, you need to take your countrys tax laws into account while making such decisions. When someone works for less salary than they deserve (meaning: what they could make elsewhere), I think of that as a cash investment theyre making in your company, Jason Cohen writes. Even Amazons founder, Jeff Bezos earned around $81,840 as a salary in 2020. Not only does it show the VC a certain level of maturity, it sets the foundation for your relationship into the future. However, we were surprised that healthcare companies had lower founder/CEO pay. One trend remained the same as last year: the more you raise, the more you get paid. This compensation varies a lot by industry and by amount of funding raised, so use our calculator to estimate what is a reasonable compensation spread for your particular situation. Are you big enough to start on the expansion journey? This is entirely up to the startup or founder. Startup founders are not entitled to a salary; however, CEOs are. And even though almost half of CEOs increased their compensation during the year, the average pay dropped by $3,000. The Inflation Reduction Act will provide crucial upgrades to IRS services and personnel, Startup Operations Startup Founders Payroll. David Rose agrees. Startup Chief Executives with the highest annual salaries tend to be running companies that have either recently raised capital, or are performing very well and have not raised money for an extended period of time. Also, when founders salaries are scooped out of the treasury, the startup is left with fewer resources to function on. Richard said, I want them (the employees) to share in my risk. Richards feelings are not unique. Not only does a market salary enable you to cover the cost of living and a good housing arrangement, it also ensures the financial stress doesnt lead to bad decisions at the company. 3) Excessive hiring and spending. As a startup founder, you must understand that entrepreneurship is not a bed of roses. The bottom line is: Align everything in your life. Female CEOs took a 30% reduction in salary at the peak of the pandemic ($101,000 compared to $138,000 in 2019), while the salaries for male CEOs increased ($146,000 compared to $143,000 in 2019). While a very small salary may lead you to starve and hamper your productivity, a huge sum will give the impression that you are more interested in filling your own pockets than working for the company. This can lead to less time with your loved ones, which can lead to resentment. Founders of funded startups may start to pay themselves provided that they are on the payroll. To compare, in 2019, the average startup CEO salary was $146,000, but dropped to $139,000 in the middle of 2020. Companies that have raised lower amounts of funding, on average, have lower CEO compensation. However, you cannot expect it to be at par with the market standards. What are Your VCs Return Expectations Depending on the Stage of Investment? The term sheet was pretty much a done deal, when the startups CEO demanded a salary of $25,000. Market value for equity is dynamic though and the necessary points to attract an individual employee can vary. Startup Lessons From The MIT and Harvard Strategy War Game, Recently, I led a team from MIT in the second annual strategy war game with Harvard Business School organized by Fuld and Company. Provided that they are on the state of your venture themselves around $ 81,840 as a salary ;,. You can see below, the median salary of $ 2 million and $ 5 million saw almost 8... 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